The seven Eastern Massachusetts Boy Scout Councils will be partnering with WCVB-TV Channel 5 Boston, as the project’s exclusive media partner, to promote this initiative through PSAs and announcements leading up to the program launch date.

“WCVB-TV commends the Boy Scouts of America councils on this tremendous undertaking that provides much needed food to people in need in our community. It is inspiring to see local youth making a difference and we are happy to help spread the word as the media partner for this important initiative,” said Bill Fine, WCVB-TV President and General Manger.

About WCVB-TV CHANNEL 5

WCVB is Boston’s broadcast/digital media leader, providing news, weather, sports, community service and entertainment on multiple platforms including WCVB Channel 5, wcvb.com, WCVB mobile and MeTV Boston. Founded by community leaders in 1972, WCVB is committed to its mission to serve the region with quality local content. In addition to 30 hours of NewsCenter 5 coverage each week, original offerings include Chronicle, the nation’s longest running local news magazine; CityLine, a weekly urban magazine program; and On The Record, a weekly political roundtable. The station has been honored with numerous prestigious national broadcasting honors including the National Association of Broadcasters Education Foundation’s “Service to the Community” award, plus multiple recognitions as Television Station of the Year by the National Gabriel Awards, the National Headliner Awards, the RTDNA Edward R. Murrow Awards, the regional Emmy’s, Associated Press Awards, Walter Cronkite Award, duPont Awards and Gracie Awards. WCVB, Boston’s ABC affiliate station, is owned by Hearst Television Inc., a wholly owned subsidiary of the Hearst Corporation, a leading media company whose global holdings include 29 television stations and two radio stations. Follow us on Facebook (wcvb5), Twitter (@wcvb) or Google+ (search +wcvb)